Building and protecting the distinguishing signs that define your organization's value.
At a time when competition is increasing in most industries and from different countries, it is often the strength of the brand that determines the value of the organisation.
A brand is a ‘sign’ that distinguishes the goods or services of a company. In practice, almost all trademarks are registered as a brand name or symbol, such as a name and a logo.
Brands are mainly used to differentiate the organisation and its products and services from the competition. Trademark law is a specific area of expertise in which it is important to know the rules of play.
While names and logos are the most common brands, a 'brand' encompasses almost everything that can distinguish your products in the eyes of the consumer.
Effective Brand Development ensures that these symbols are not only creative but also legally protectable and commercially viable.
Expertise in national, European, and international regulations is essential for global business.
Managing specific rules and requirements for trademark registration in individual home countries.
We work with our partner firms in navigating the EUIPO framework for broad protection across European member states.
Utilizing international treaties and regulations to protect your trademark rights wherever you are active.
If you are active outside your home country, it is essential that your trademark rights are well protected there too. We offer several options to facilitate international expansion.
For further information about our Brand Development services, please contact us or Email: info@kellys-ip.com
Get StartedAlongside national trademark registers, international regulations in the field of trademark law are important. We help you navigate these options to ensure your brand remains secure as you scale.